What does Women's Rugby League get right (and wrong)?

I've been seeing a bit of a few other women's sports recently ... rugby union is currently having some world circuit which is being played in front of two men and a dog in stadiums across NZ. Cricket is a good watch but doesn't seem to really get a huge following.

I know we've criticised the NRLW at times on here, but they must be doing something right, because it seems compared to these other sports the game is booming. The internationals might have been played as curtain raisers, but...

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