Inside I’m A Celeb star Nella Rose’s stunning new home as YouTube star picks up the keys after signing up
I’M A Celebrity and YouTube star Nella Rose has moved into a new home after signing up for the show.
Appearing on the ITV show is famously lucrative for the campmate, with six-figure salaries normal for taking part.
And Nella, 24, seems to spent her fee already as she excitedly took to Instagram yesterday with a big announcement.
Sharing some snaps inside her lavish abode, the influencer wrote, “I did it. I bought a HOUSE.”
She perched on her giant kitchen island in a Gucci puffer jacket while clutching the keys in one photo.
Another saw her beaming for the camera while leaning againt the glass bannisters upstairs.
The social media queen boasts a million followers on TikTok, almost 800,000 subscribers to her YouTube channel and 892,000 on Instagram.
That’s a grand total of 2.8m people watching musings on fashion, lifestyle, beauty, and entertainment from Nella, who is originally from Belgium but now lives in London.
A TV insider told us yesterday: “If ITV can draw a fraction of her followers to the show – who are the particularly valuable young demographic – they will be thrilled.
“That’s why signing up someone like Nella is a very shrewd move on the part of the I’m A Celebrity producers.
“She very much a ‘millennial star’ who’s gained a profile through a very different means to all the other campmates who’ve been named so far.”
Other names also in the frame include UKIP leader Nigel Farage, telly foodie Fred Sirieix, Britney Spears’ sister Jamie Lynn, Hollyoaks actor Nick Pickard and JLS star Marvin Humes.
They are also set to be joined by This Morning host Josie Gibson, jockey Frankie Dettori, EastEnders actress Danielle Harold, Made in Chelsea cast member Sam Thompson and journalist Grace Dent.
The celebrities are expected to fly out to Australia next week, in time for the start of this year’s jungle adventure which is once again hosted by Ant and Dec.