Tech giants are trying to stop deepfakes from influencing the 2024 election. Good luck

Meta’s new policy may not stop the vast majority of deepfakes.

With generative AI tools now available to almost anyone, next year’s election season may turn our information space into a hall of mirrors in which no one is sure what content is real and what is AI-generated. If political actors weaponized social media in 2016 and 2020, they may go full nuclear with deepfakes in 2023.

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