The most popular football betting markets in the Premier League
Betting on the Premier League has become big business in recent years, with sportsbooks offering hundreds of markets on each game throughout the season.
Some of the best football betting sites in the UK really push the boat out, providing punters with more than 600 markets on every single fixture in the English top flight.
With that in mind, we have scoured our favourite online sportsbooks to identify the most popular football betting markets in the Premier League.
Outright market
Manchester City’s dominance of the Premier League has made the outright market a foregone conclusion in recent seasons, but that has not stopped it from being a big hit with punters.
Pep Guardiola’s all-conquering team have won the title in each of the last three years and are well on course to make it four-in-a-row this time around.
Given they are odds-on favourites to get the job done again, City will be the cornerstone of thousands of multiple bets on each of the divisional winners in England this season.
This type of wager can be the pathway to bumper payouts for just a small stake, and is always hugely popular with punters across the UK.
Match result
Simplicity is the name of the game with this football market – just predict whether an individual match will be won by the home team, away team or finish as a draw.
The match result market is another which lends itself perfectly to multiple wagers, with punters across the country placing potentially lucrative accumulators on each Premier League Matchday.
Greed can often be the punter’s enemy for this type of bet, as the temptation to include one more selection to boost the potential returns can be tough to resist.
Sticking with doubles or trebles is a good way to leverage short-priced favourites in the Premier League rather than seeking to hit near impossible ten-folds.
Both teams to score
The both teams to score (BTTS) market is self-explanatory – will each side score in a match or not? In this market, 0-0, 1-0 and 1-1 scorelines are not your friend.
Form plays a key role in determining your selections in the BTTS market – essentially you are looking for matches involving two teams who do not defend well.
This factor makes the goals conceded column more important than the goals scored column when you are making your BTTS picks.
BTTS multiples can also be extremely lucrative – for example, a four-fold on both teams to score will generally pay cumulative odds of around 7/1.
Anytime goalscorer
When bookmakers first started offering goalscorer markets on Premier League games, they generally just offered odds on which player would score the first goal.
The addition of the anytime scorer market added a different dimension to proceedings, allowing punters to place a bet that covers the entire game.
Many bettors remain loyal to consistent strikers who get their names on the scoresheet more often than not, although the odds on this are generally skinny.
However, there are sizeable returns to be had if you can predict when a team’s goal-shy centre-back can power home his first goal in years!
Over/under goals
The over/under goals market has become a staple part of online sportsbooks in recent years and is another which can produce excellent returns for punters.
Bettors are tasked with predicting whether the total goals in a match will be over or under a predetermined tally – for instance, if you wager on over 2.5 goals and the score is 2-1, you win.
The over 1.5 goals market is ripe for exploiting in the Premier League, with goalless games and 1-0 scorelines an increasingly uncommon occurrence.
Matchday 12 proved that point to perfection this season, with nine of the ten matches featuring over 1.5 goals. Only Manchester United vs Luton Town (1-0) prevented the clean sweep.
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