In the fight against fakes, Tod’s unveils ‘digital passport’ for its Di Bag

The digital product passport includes ownership certificates, which provide information about the bag’s production and craftsmanship.

The digital product passport includes ownership certificates, which provide information about the bag’s production and craftsmanship.

It also has origin and sustainability certifications of raw materials and packaging used for Di Bag.

“We are excited to be part of this transformative journey with Aura Blockchain Consortium,” said Carlo Alberto Beretta, general brand manager at Tod’s.

“Customer experience is at the core of everything we do at Tod’s, and this allows us to further enhance the relationship with our communities, enabling us to directly share the story behind our timeless products through the power of blockchain technologies.”

Di Bag is available in selected Tod’s boutiques and on tods.com.

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