Chippie offering fish and chips for 99p sells 2,000 portions in a day
Fast food fans were left crying out ‘Oh my cod’ after learning their local chippie was selling their favourite feast for less than a quid.
Pollards Plaice in Kingston upon Hull is battering its competition after the 99p offer shifted 2,000 portions in a single day.
Manager Peter Turnell said the response had been ‘immense’, with customers lining the streets to grab the bargain grub – said to be the cheapest portion of fish and chips in the UK.
The takeaway regularly comes up with money-saving ideas as the cost of living crisis continues to bite.
‘We’ve never had so many people through the door,’ Peter said.
‘When we do cheap deals, we make money through the number of customers we serve.
‘We sold 2,000 portions that day.’
Owners Sonny and Katie Pollard started offering discount takeaways to help struggling locals.
Their offer of smaller portions at a fraction of the normal price means a family of four can dine for less than a fiver.
Sonny, 47, goes directly to Grimsby early in the morning to buy fresh fish, cutting out the middle man – the fish merchant – to get a good deal.
‘If there is a large supply, the cost is lower and we pass that on to our customers whenever we can.
‘The quality of the food is always the same. We don’t cut corners or rip people off with cheap meat. It’s all fresh’, Sonny said.
‘That’s why we have such a loyal customer base. When we did the 99p offer, people were lining the streets. I’ve never seen anything like it.’
The deal is less than one ninth of the average price of fish and chips, which usually costs £9.
The most expensive portion is being sold by TV chef Tom Kerridge at Harrods in central London – where diners are forking out an eye-watering £37.
Peter added: ‘I think Tom Kerridge probably has more expenses to cover than us.
‘The 99p offer was a one-day deal, but we’ve done other offers such as small fish and chips for £1.99.
‘We are determined to keep costs low for customers but if bills start to rise, we may have to hike up prices.’
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