Switzerland will be the Honorary Nation at the Cannes Marché du Film in 2024, which will take place from May 14–22 concurrently with the parent festival, the Cannes Film Festival. Swiss Films, a promotional agency, is coordinating the spotlight in association with the Swiss Federal Office of Culture and the Swiss Broadcasting Corporation SRG SSR. Filmmakers, producers, and industry insiders make up the Swiss delegation, which will take part in the market's programs centered around immersive projects, innovation, and fiction and non-fiction feature films.