White Claw has a new seltzer flavor: nonalcoholic

The hard seltzer pioneer is taking a page from LaCroix and launching a line of zero-alcohol seltzers aimed at sober-curious drinkers.

White Claw, which rose to prominence as a market-dominating pioneer in the hard seltzer industry, just released a new seltzer with an unexpected twist: It’s alcohol-free.

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