In 2023, the Saudis dove further into sports. They are expected to keep it up in 2024

At the dawn of 2023, the specter of Saudi Arabia’s growing influence on pro golf — and sports in general — served not only as a moral conundrum for players and their fans, but also, some argued, as an existential threat to the multibillion-dollar professional-sports industry itself. Twelve months later, it's a different conversation, now virtually devoid of concern about supposed “sportswashing” and more fixed on just how rich the Saudis might make all these athletes before they’re done investing. The two key moments that shifted the focus were the June 6 announcement that the PGA Tour and the Saudi's rival LIV Golf were looking to go into business together. Then, earlier this month, the world's third-ranked player, Jon Rahm, joined LIV.