Selling time, function rather than a product may not always be sustainable

In the current business-to-business (B2B) landscape, servicizing products—a leasing model that often includes remanufacturing—rather than selling them, marks a shift toward a new model of consumption that focuses on sustainability. However, a Penn State Smeal College of Business research team reports there may be significant trade-offs in this seemingly beneficial model that could negatively affect a company's bottom line.