Søren Rye Appointed As Miele USA President And CEO
Miele, a leading manufacturer of premium domestic appliances, recently announced the appointment of Søren Rye as the next President and CEO for Miele USA, effective January 2024. Rye will be the third President and CEO since 1984 when the company established itself in the US. In his new role, he will assume responsibility for both Miele USA and Miele Mexico.
“I am honored to lead a remarkably growing Miele subsidiary, and I am very much looking forward to working with the great team at Miele USA on the future growth of our business here,” said Rye in a statement.
Rye joined Miele in 2016, beginning as Managing Director of Denmark, and quickly nurtured the market to great success. His achievements led to his appointment to head up the Nordic region followed by overseeing both the Nordic and Baltic regions for the brand. Under his responsibility, the Nordic and Baltic markets became the fifth-largest region within the Miele Group.
Prior to Miele, Rye held several sales and corporate leadership positions in the Consumer Package Goods category and is a current board member of APPLiA Denmark, an association for suppliers of electrical domestic appliances while recently, he served as the Managing Director of the Nordic and Baltic regions for Miele.
“For us as Miele, the United States continues to be the most important market outside of Germany and it is our strong ambition to become the most desirable premium kitchen brand in the US,” said Dr. Axel Kniehl, Executive Director Marketing & Sales of the Miele Group in a statement. “We are extremely confident in Søren’s leadership and passion for the brand’s ‘Immer Besser’ or ‘Forever Better’ mindset.”
“With his depth of experience in sales, business strategy, and corporate management, Søren is the perfect leader to take Miele forward and accelerate the company’s growth opportunities in the US and Mexico market,” said Martin Melzer, Regional Senior Vice President, Miele North West Europe and North America in a statement. “In Søren, we see an engaging and compassionate individual who will guide his team at Miele USA to great success and be an advocate to all business partners so we will all grow together.”
Rye assumes the role previously held by Jan Heck. After twenty-four years with the Miele organization (17 in Canada and 7 in the US), Heck is leaving his position to pursue new opportunities outside Miele.
To learn more, visit www.mieleusa.com.
About Miele
Miele is the world’s leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. Their product portfolio also includes dishwashers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilizers for use in medical and laboratory applications. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries/regions. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 22,300. The company has its headquarters in Gütersloh in Westphalia.