Brick by Brick: Bulgaria Celebrates Inaugural LEGO® Store Launch at Paradise Center

The world-renowned LEGO® brand celebrated a momentous occasion in Bulgaria as its first officially certified store threw open its doors at Paradise Center in Sofia. Thousands of enthusiasts, spanning various age groups, flocked to the grand opening on December 19th, marked by exclusive discounts and a jubilant atmosphere. Judit Sipos, General Manager of LEGO for Central and Eastern Europe, the Middle East and Africa, and Gabor Tamas, director of Bravostore, were the esteemed guests ushering in this landmark event.

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