WH Smith’s ‘WHS’ rebrand criticised for similarity to NHS logo - The Guardian
- WH Smith’s ‘WHS’ rebrand criticised for similarity to NHS logo The Guardian
- Britain must end these useless rebrands The Telegraph
- Someone's taking the mith after WHSmith changes its name Metro.co.uk
- WH Smith drops 'Smith' from its signs in 'baffling' trial rebrand that critics say 'just screams NHS' Daily Mail
- Backlash after WH Smith renames itself 'WHS' in 'baffling' rebrand, as customers say logo looks like the NHS LBC