9 photos of Lincoln Riley taking the inaugural egg nog bath after USC's Holiday Bowl win

You’ve heard of the Gatorade bath for winning head coaches, and you’ve even seen the disgusting mayonnaise baths delivered to coaches who win the Duke’s Mayo Bowl. Now, I present to you the egg nog bath.

An almost perfect middle ground of the consistency between gatorade and mayo, egg nog was poured on the winning coach of the DIRECTV Holiday Bowl for the first time in 2023. That meant Lincoln Riley was the first coach to take nog to the noggin Wednesday after his USC Trojans beat Louisville.

Depending on your feelings about un-spiked nog, this was either the most disgusting thing you’ve seen, or something you’d be down to try.

Congratulations, coach Riley – your reward is the ceremonial #HolidayBowl egg nog! pic.twitter.com/VPOfmiYiCe

— DIRECTV Holiday Bowl (@DIRECTV_HB) December 28, 2023

These photos are guaranteed to reinforce whatever those feelings are.