Beverage of the week: Canelo Alvarez's VMC canned cocktails, sigh, pack a wicked punch

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.

Once again, we’re diving into the ever-expanding chasm of celebrity-branded booze. A boutique kingdom once ruled by the likes of Sammy Hagar and Dan Aykroyd has seen an influx of invaders fight over an expanding territory and the hearts and minds of drinkers across the world.

In this column alone we’ve hit branded offerings from Guy Fieri, Kendall Jenner, Blake Lively and many others. Today, since this is a sports site after all, we’re headed to the ring to see what Saul “Canelo” Alvarez has in store. His VMC line of drinks — short for Viva Mexico Cabrones, which I *think* I can write here without getting dinged by Gannett’s standards and practices — taps into his Mexican roots with local tequilas and classic recipes.

But it’s a crowded landscape when it comes to 12 ounces of carbonated cocktails to-go. Does a world class boxer have what it takes to stand out?