SIGN THE PETITION HERE

Metro.co.uk is calling on the UK Government to urgently review their infant formula legislation.

Along with charity Feed, we want retailers the green light to accept loyalty points, grocery vouchers provided by foodbanks and local authorities, and store gift cards as payment for infant formula. 

Under current rules, formula milk products fall into the same category as tobacco and lottery items and aren’t available to buy with cash alternatives.

This comes as parents of young babies are struggling more than ever in the cost of living crisis. Some have to water down their milk, others resort to shoplifting.

Without loyalty points and vouchers, provided by local councils and food banks to those struggling the most, parents at the sharpest end of the cost of living crisis have few options.

Our campaign already has the backing of supermarket Iceland, the Labour Party, internet sensation Ladbaby and blogger Simon Harris.

Click here to join them and sign our Change.org petition.