GI tag for Kutch dates to boost brand, export value

The indigenous variety of dates from Kutch, known as Kachchhi Desi Kharek, has been granted the Geographical Indication (GI) tag by the GI Registry. This recognition is expected to enhance the branding of Kutchi dates and bring significant benefits to the numerous farmers cultivating dates in the arid and semi-arid region. Kutch currently contributes to 85% of India's total date production. The Unidates Farmer Producer Company Limited, a farmer producer organization in Bhuj, applied for the GI tag in June 2021 with support from the Sardarkrushinagar Dantiwada Agricultural University (SDAU). The GI tag will provide a distinct identity to Kutch dates, facilitating premium pricing and boosting exports. Farmers interested in leveraging the GI tag must become members of the FPO, allowing them to use the official logo. Kutch dates are known for their unique taste, influenced by the local environment characterized by partial humidity, partial dry conditions, and the coastal belt. The cultivation of Kutch dates spans about 19,000 hectares, with an annual production of approximately 1.8 lakh tonnes from 20 lakh trees. The Kutch date season typically commences on June 15 each year, and the trees are known for their tolerance to salinity and adaptability to extreme drought and heat conditions.