Novak Djokovic net worth 2024 – prize money, career winnings, endorsements and sponsorship deals for tennis legend
NOVAK Djokovic is one of the most successful tennis players in the history of the sport – and he’s looking to win the Australian Open once again.
He has won a record amount of Grand Slams since he started his career in 2003, making him one of highest-earning players ever.
What is Novak Djokovic’s net worth?
Novak Djokovic‘s net worth is estimated to be around $240 million (£189.3m).
As of January 2024, he is ranked world No. 1 in singles by the Association of Tennis Professionals (ATP).
Novak has won 24 Grand Slam titles, including seven at Wimbledon.
As a result, he has won around £130m in prize money over his career.
Furthermore Novak has been placed world No. 1 for a record total of 389 weeks in twelve years.
In 2023, h has won around £3.9 million in prize money.
Novak started his professional career in 2003 around the same time as Roger Federer and Rafael Nadal.
In 2006 he won his first Association of Tennis Professionals (ATP) tournament at the Dutch Opens.
What sponsorship deals does Novak Djokovic have?
Novak has had many different sponsorship deals throughout his career.
During his early career he was sponsored by Adidas.
However the brand parted ways with him in 2009 and signed Andy Murray instead.
In 2012, Novak signed a 5-year brand ambassador deal with Uniqlo, which was worth around £6.86 million a year.
After five years with Uniqlo, he became a brand ambassador for Lacoste.
He also has signed deals with brands such as Mercedes-Benz, Seiko, Asics, Lemero, NetJets, Peugeot, Raiffeisen Bank International and Ultimate Software Group.
In 2021 he announced on his social media accounts that he had entered a partnership with luxury watchmakers Hublot.
Between June 2019 and June 2020 he raked in $45m (£35.5m) in commercial earnings.