Price tags for most daily essentials will fall in next few months

All these pricing actions are part of an all-out effort by the companies to improve volume sales which is crucial for the industry to expand their sales. The industry is expecting volumes to grow significantly from March-April onwards with lower and stable pricing, increased government spending ahead of general elections, and higher farming income aiding the recovery process. For FMCG, it is also to fight the increased competition from regional brands.