U of A alum Chris Bauer named Arkansas Edge Executive Director

Fayetteville, Ark. – Arkansas Edge, the official Name, Image, and Likeness (NIL) collective of the Arkansas Razorbacks, is thrilled to announce its newly appointed Executive Director, Chris Bauer, signaling a pivotal phase of growth and development for the collective.

“As a native Arkansan and an alum of the University of Arkansas, Chris fully understands the passion of our state for the Razorbacks,” said Hunter Yurachek, University of Arkansas Vice Chancellor and Director of Athletics. “His knowledge of our fanbase and state paired with his professional background make him the ideal choice to lead Arkansas Edge. We are thrilled to welcome him back to The Hill and excited for the impact he and his team will have on our student-athletes and our success overall.”

As Executive Director, Bauer will spearhead Arkansas Edge’s strategic vision and will lead the collective in driving new fundraising and membership growth, developing corporate partnerships, managing the collective’s team and the relationship with the athletic department, and serving as the collective’s public face.