Bridging the Kashmir gulf for business travellers

Investor interest from West Asia in developing tourism in Kashmir reflects normalcy returning to the region and aligns with making Jammu and Kashmir a business gateway. Gulf countries have transformed aviation hubs with world-class tourism infrastructure, offering a model for Kashmir's development. India is improving connectivity, but private investment, especially from foreign investors, is crucial for global standards. Diversifying tourism beyond pilgrimage seasons, focusing on winter destinations with international amenities, can boost Kashmir's appeal.