Commercial breakdown: 2024 Shriners Children’s 500
Whether you viewed the Cup race on Sunday at Phoenix Raceway from the Grandstand, the Hillside, or on your television, you saw a strategic race under a clear blue sky. Christopher Bell eased into Victory Lane as cooly as a long sip on a cold Busch Light. Fans watching at home saw a few commercials for Busch Light, but Toyota was the sponsor promoted the most for this broadcast (nine times). For those fans who would like to know precisely how many other companies were showcased in ads, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Shriners Children’s 500
Start time to record race/commercial periods: 3:31 PM
End time to record race/commercial periods: 6:51 PM
Total minutes of complete race broadcast: 200
Minutes of race broadcast: 160
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 10
Total number of commercials: 128
Total number of companies or entities advertised: 71
Total number of traditional commercials (not split-screen): 101
Total number of companies or entities advertised: 61
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 25
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (9 times); Xfinity (8 times); Wendy’s (8 times); Ford Performance (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Big East Tournament on Fox foxsports.com/college-basketball – 3
UFL theUFL.com – 2
Fox Nation nation.fox.com – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
American Rodeo americanrodeo.com on Fox – 1
‘Big Bang Theory’ and ‘Young Sheldon’ – 1
‘The Cleaning Lady’ fox.com/the-cleaning-lady – 1
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 1
tubi tubitv.com – 1
Total: 14
Movies
‘GhostBusters: Frozen Empire’ ghostbusters.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 3
TV Roofer TVRoofer.com – 2
Bakers Waterproofing bakerswaterproofing.com – 1
Cochran Ford cochranford.com – 1
Crivelli Chevy CrivelliChevy.com – 1
Mt Pleasant Windows mtpleasantwindow.com – 1
Planet Fitness planetfitness.com – 1
Total: 10
Restaurants/Food
Wendy’s wendys.com – 8
Papa Johns papajohns.com – 3
Chili’s chilis.com – 2
Dr. Pepper drpepper.com – 1
Little Caesars littlecaesars.com – 1
Pizza Hut pizzahut.com/ – 1
Total: 16
Beer/Alcohol
Keystone Light keystonelight.com – 2
Busch Light busch.com – 1
Total: 3
Car/Truck/Bike
Toyota.com/Racing – 5
Ford ford.com – 4
ebay motors ebay.com – 2
Toyota toyota.com – 2
Dodge dodge.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Weather Tech WT.com – 1
Total: 17
Insurance/Health
Liberty Mutual libertymutual.com – 2
Allstate allstate.com – 1
NJM Insurance – 1
Progressive progressive.com – 1
Total: 5
Wireless Phone
Consumer Cellular consumercellular.com (Brad Keselowski) – 3
StraightTalk.com straighttalk.com – 1
Total: 4
Home Improvement
Craftsman craftsman.com – 1
KubotaUSA.com kubotausa.com – 1
Mahindra mahindrausa.com – 1
Total: 3
Financial
Ally Bank allybank.com – 1
Total: 1
Legal
Phil Dilucente getphil.com 1-800-GET-PHIL – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Fan Duel fanduel.com – 1
Samsung samsung.com/ – 1
T-Mobile t-mobile.com – 1
Total: 5
Products/Services for the Home and Personal Use
Just For Men justformen.com – 3
PODS pods.com – 3
Walmart.com walmart.com – 2
Bass Pro Shops BassPro.com and TrackerBoats.com – 1
Chewy.com – 1
Downy downy.com – 1
Downy Unstoppables downy.com – 1
Farxiga.com farxiga.com – 1
OpdivoYervoy.com – 1
Ozempic ozempic.com – 1
Sotyktu sotyktu.com – 1
Trelegy trelegy.com – 1
Total: 17
Military
BuildSubmarines.com – 2
Total: 2
Racing Related
NASCAR at COTA nascaratcota.com – 1
RichmondRaceway.com richmondraceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
3:31 PM – 3:34 PM – 3 // 3:34 PM – 3:37 PM – 3
3:37 PM – 3:41 PM – 4 // 3:41 PM – 3:43 PM – 2
3:43 PM – 3:54 PM – 11 // 3:54 PM – 3:57 PM – 3
3:57 PM – 4:06 PM – 9 // 4:06 PM – 4:09 PM – 3
4:09 PM – 4:14 PM – 5 // 4:14 PM – 4:17 PM – 3
4:17 PM – 4:23 PM – 6 // 4:23 PM – 4:26 PM – 3
4:26 PM – 4:29 PM – 3 // 4:29 PM – 4:32 PM – 3
4:32 PM – 4:38 PM – 6 // 4:38 PM – 4:40 PM – 2
4:40 PM – 4:46 PM – 6 // 4:46 PM – 4:48 PM – 2
4:48 PM – 4:52 PM – 4 // 4:52 PM – 4:54 PM – 2
4:54 PM – 5:05 PM – 11 // 5:05 PM – 5:08 PM – 3
5:08 PM – 5:13 PM – 5 // 5:13 PM – 5:16 PM – 3
5:16 PM – 5:30 PM – 14 // 5:30 PM – 5:32 PM – 2
5:32 PM – 5:36 PM – 4 // 5:36 PM – 5:38 PM – 2
5:38 PM – 5:42 PM – 4 // 5:42 PM – 5:44 PM – 2
5:44 PM – 5:52 PM – 8 // 5:52 PM – 5:54 PM – 2
5:54 PM – 6:51 PM – 57 // 6:51 PM – checkered flag
Total race brdcst time: 160 // Total comm. brdcst time: 40
Number of companies featured during broadcast: 30
(Shriners Childrens shrinerschildrens.org ; AMR.net ; iRacing.com ; Hunt Bros. Pizza; Wendy’s; Coca-Cola; Monster Energy; Busch Beer, Busch Light; Ford Performance; Toyota; GoodYear; ebay motors; Geico; Progressive; Liberty Mutual; Mahindra Tractors; Kubota; BuildSubmarines.com ; Morgan & Morgan forthepeople.com ; Credit One Bank; Ally Bank; Xfinity; T-Mobile; Verizon; Friday Night
Smackdown on Fox; Big East Tournament on Fox Sports; UFL theUFL.com ; Kevin Harvick’s Happy Hour podcast; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
5:21 PM – 5:23 PM
Progressive; Nyquil; NASCAR.com/Rewards ; CrackerBarrel.com ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Ford Performance
6:03 PM – 6:05 PM
Liberty Mutual; Busch Light; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Taco Bell; ‘Animal Control’ on Fox; ‘Friday Night Smackdown’ on Fox; MartinsvilleSpeedway.com
6:14 PM – 6:17 PM
Straight Talk straighttalk.com ; Chili’s; Xfinity; Kubota; Ashley Furniture; UFL theUFL.com ; Upcoming Xfinity race NASCAR.com/Xfinity
6:25 PM – 6:28 PM
Toyota Racing; Golden Corral; ebay motors; ‘The Masked Singer’ on Fox; Gillette; Progressive; TalladegaSuperSpeedway.com