‘Grand Theft Hamlet’ Filmmakers Talk Staging Shakespeare Inside ‘GTA’: ‘If They Thought We Were Sh*t, They Were Gonna Shoot Us’

SXSW: Sam Crane and Pinny Grylls made history by putting on a full production of "Hamlet" inside "Grand Theft Auto Online." With their documentary now playing SXSW, they tell IndieWire why they're bullish on art in digital spaces.