Brazil’s Finance Brands Dominate in Value Growth

In Brazil, financial sector brands have emerged as the most valuable, according to Kantar's BrandZ study. The biennial analysis evaluates 396 brands across sectors, involving interviews with 10,000 Brazilian consumers to assess brand value. Itaú, leading the charge, is valued at around R$36 billion ($7.2 billion), accounting for 8.9% of the list's total value. Its […]