Birkenstock 1774 Gives Boston and Arizona Styles a Modern Update for Spring 2024
Birkenstock 1774 revealed its spring 2024 collection on Thursday, featuring six styles, including two new footwear silhouettes.
The brand is releasing the 33 Dougal, inspired by the iconized Birkenstock Boston clog, and the 222 West, designed to blend the classic Birkenstock Arizona two-strap sandal with the Boston style. Both styles are crafted with a high-shine finish.
Additional styles within the new collection include Birkenstock’s classic Arizona, Florida, and Milano silhouettes, which will be available in Berlin leather, as well as kurkuma, carafe, and green moss cazador suede finishes. Lastly, the brand will be including the Tokio mule, a newer fan-favorite style launched during last year’s spring collection, in the same earth-toned colorways.
To celebrate the collection, Birkenstock 1774, the luxury line of Birkenstock, also unveiled a new campaign featuring four New York-based creatives: Cassi Namoda, Rafael Prieto, Coco Gordon Moore and Louise Mueller.
The campaign, photographed by Max Farago, was shot in several New York City locations. Hoping to capture and uncover the city’s rich and creative heritage, the shoot used a variety of photography styles and techniques. In addition to the campaign’s imagery, each participating individual offered unique insights into their own creative experiences, inspirations, and impact.
The entire Birkenstock 1774 spring 2024 collection is available for purchase on 1774.com and at select global retailers.