Who is Dragons’ Den entrepreneur Kitty Auguste and what is The Natural Play Makeup Company?
DRAGONS’ DEN is full of hopeful entrepreneurs who are looking to win an investment from one of the Dragons.
The Natural Play Makeup Company is no different and is set to appear on the popular show themselves.
Who is entrepreneur Kitty Auguste?
Kitty Auguste is the brains who is behind The Natural Play Makeup Company and is due to appear on Dragons’ Den.
She is the person who came up with the idea of designing make up for children to experiment with.
She has revealed that it was her own children who inspired her to come up with the idea in the first place.
Writing on the company website, Kitty said: “One day my 5 year old came home from a play date with neon pink cheeks and bright red lipstick and a request for her very own makeup selection…
“The thought had never crossed my mind, I then realised she watches me do it every day, children love to role play and pretend to be grown up so what’s the harm if its just for fun?”
What is The Natural Play Makeup Company?
The Natural Play Makeup Company creates make up for children which doesn’t include harmful ingredients.
Owner Kitty explained that she didn’t realise how many “nasty ingredients” were in children’s make up until she went to get some for her daughter.
I started looking at the play makeup, to my shock I discovered that the play makeup in the UK was full of nasty ingredients.
Kitty Auguste
This is what inspired her to come up with the idea.
She said: “I started looking at the play makeup, to my shock I discovered that the play makeup in the UK was full of nasty ingredients, lots of known irritants and toxins, some carcinogenic.
“My mother had always taught me about the importance of good ingredients but it was the day I had my first born that I actually took notice about the chemicals that lurked in products that we use in our every day lives.
“Since then I have tried my best to stick to the purest products and ingredients to use on my children.
“This was not about to change and so the natural play makeup company was born.”
Kitty said that she didn’t want to encourage children to wear makeup, but it was more about then “having fun with colour and role play”.
She added: “I ultimately wanted to create a safer alternative to the chemical laden play makeup currently available in the UK.
I wasn’t looking for children to look like they were contending in a beauty pageant or to try looking older than their years but just something simple and subtle to mess around with.”
More Dragon's Den hopefuls and their businesses
Get to know more about the budding entrepreneurs looking for investment from the Dragons this year:
Meet Liam Browne and learn about his Full Power Cacao brand
Giselle Boxer’s company Acu Seeds is helping people with common health struggles
Get to know football fanatic Billy Childs’ online vintage store BC Boots sell
John and Sian have a fresh take on the modern-day movie scene with their company Cosy Cinema firm
Dan and Naomi Walmsley own a survival guide company that would impress even Bear Grylls
Meet Isaac Tambini and his tangtastic sorbet and gelato creations
Who is Pavan Dhanjal and when did she start her company Pavan Beauty Henna Tattoos?
When can you watch Kitty Auguste on Dragons’ Den?
You can watch Kitty appear on Dragons’ Den on Thursday, March 15, 2024.
The show will air on BBC One at 8pm and will be able to stream afterwards on BBC iPlayer.
It’s not yet known what the outcome of Kitty’s visit to the den was so you’ll have to tune in to see if you won an investment from one of the dragons.
Taking to the business‘ Instagram page, Kitty wrote: “Big news! I am on Dragons’ Den on BBC One on Thursday 14th March at 8pm.
“What a great experience! Tune in to see if I managed to hold it together and secure investment or did I fail?”