Louis Vuitton unveils LV Diamonds collection
Louis Vuitton has launched its new LV Diamonds collection, featuring the LV Monogram Star cut diamond, which recreates Louis Vuitton’s iconic Monogram flower.
The group said the new diamonds draw on “unique” mastery of traditional techniques to give them their “distinctive and perfectly symmetrical shape and unparalleled multifaceted radiance”.
With LV Diamonds, Louis Vuitton is also deepening and expanding its commitment to sustainable environmental and social practices.
The Maison has introduced the first ever fully digital blockchain-based Louis Vuitton Diamond Certificate.
This digital certificate is a step towards Louis Vuitton’s commitment to sustainable and transparent sourcing of gemstones.
The solution makes it possible to verify traceability and responsible sourcing of diamonds. Transparent and unalterable, the digital certificate employs Aura blockchain technology to store the unique characteristics of each stone, including the provenance and journey, guaranteeing that this data is safeguarded indefinitely.
Each diamond is traced from mining to transformation into jewellery and certified by the LV Diamonds certificate. This complete traceability provides assurance regarding the origins of materials in jewellery pieces.
In addition to its traceability commitments, Louis Vuitton is also reducing its carbon footprint across the sourcing chain thanks to the use of sustainable materials such as platinum and pink gold, coupled with responsible manufacturing practices.