Nike changing our England kit is borderline offensive & utter cobblers – shame on them, says Colin Robertson
SO that’s it then?
We’re now supposed to be ashamed of our national flag for the one event pretty much everyone could agree on its use?
American firm Nike’s decision to respin our simple flag on the new England kit into some sort of patriotically fluid symbol is the epitome of culture war vandalism.
Tradition and history don’t play well for greedy corporate firms.
They like meaningless b*****ks that “represents everyone” and offends noone.
England shirt change controversy
The latest Three Lions strip came under heavy fire after a sudden change.
The Three Lions’ strips were unveiled on Monday with the traditional red cross altered to one with navy, light blue and purple.
But Nike and the FA have “no plans” to recall the new England home kit amid a row over its altered St George’s flag.
Both the home and away kits were released earlier this week, with England set to debut them during the upcoming March internationals.
It is thought to be a nod to the 1966 World Cup winners’ training kit – which contained blue, red and purple.
The change led to some labelling the shirt “woke” as they called on the manufacturer to revert back to the usual colours.
But according to The Mail, Nike will not succumb to pressure from some England fans.
It is thought to be a nod to the 1966 World Cup winners’ training kit – which contained blue, red and purple.
The change led to some labelling the shirt “woke” as they called on the manufacturer to revert back to the usual colours.
But according to The Mail, Nike will not succumb to pressure from some England fans.
It is understood the flag alteration was the work of a Nike designer, but was also signed off by the FA.
And the FA insist the decision was made to “honour the classic colour regime of 1966 training gear”.
New kit releases are one of the highlights in the build-up to a summer tournament, but England fans have also been left frustrated by the cost of the Three Lions’ new jerseys.
England’s “authentic” home and away shirts for the European Championships have been priced at £124.99 for adults and a whopping £119.99 for children.
Some millennial wazzock with a PhD in Wokeism will have doubtless pointed out five reasons why the St George’s Cross is just a vulgar symbol of oppression.
Far better to slowly eradicate it and create something new and meaningless and then pretend it’s progress.
And hey, their corporate customers, usually paranoid of giving offence, will thank them for it.
Just like the FA, stuck in its own woke groove, has done.
Shame on them.
Because the idea that this bastardisation is, as Nike has claimed, just a “playful update to the flag of St George…to unite and inspire” is utter cobblers and borderline offensive.
What has the FA said?
The FA told The Times: “The new England 2024 Home kit has a number of design elements which were meant as a tribute to the 1966 World Cup winning team.
“The coloured trim on the cuffs is inspired by the training gear worn by England’s 1966 heroes, and the same colours also feature on the design on the back of the collar.
“It is not the first time that different coloured St George’s cross-inspired designs have been used on England shirts.
“We are very proud of the red and white St George’s cross – the England flag.
“We understand what it means to our fans, and how it unites and inspires, and it will be displayed prominently at Wembley tomorrow – as it always is – when England play Brazil.”
What is more uniting than following the national football team while proudly wearing the flag of your country?
We don’t want or need a new flag, playful or otherwise, to represent England.
We have one already
St George’s Cross? He’d be f***ing furious.