The Apprentice fakery row as star’s business blasted for ‘ripping off’ brand & fans fume ‘how did they get on the show?’
THE Apprentice’s axed candidate Noor Bouziane has found herself at the centre of a fakery row after being blasted for “stealing” words from a rival business for her own website.
Noor found herself axed from the BBC contest last night when she was fired by Lord Alan Sugar in a brutal boardroom elimination.
Noor was ousted from the show after finally stepping up as project manager but severely failing to deliver.
She and her team were tasked with creating an advertising campaign for an electric camper van.
Despite creating a 30-second clip to promote the product, it was heavily criticised by Lord Sugar who felt it lacked clarity or quality.
Now, the star has come under fire from eagle-eyed fans fr ‘ripping off’ a fellow business.
Noor operated the luxury jewellery brand Lux Lumier but it appears that the BBC contestant has borrowed nearly all of her website’s product descriptions from rival website, Jared.
Jared is a high-end US brand where products can retail well into the thousands.
Fans were quick to point out how the wording on Noor’s site matched that of Jared word-for-word.
In a dead giveaway that Noor had “stolen” the words, the business owner forgot to edit the rival brand’s name out of her own descriptions.
Under the brand’s men’s jewellery section, Noor has taken the exact words from Jared to describe the items which reads: “Explore out spectacular collection of timeless men’s jewelry, including earrings, bracelets, rings and wedding bands.”
Later on, Noor’s Lux Lumier website reads: “As well as contemporary metals, Jared has something that will enhance any discerning look or style.”
Elsewhere, Noor did remember to edit out Jared and replace it with Lux Lumier but failed to capitalise the brand’s name.
Highlighting Noor’s epic business fail, one The Apprentice viewer said: “Noor casually stealing wording from another website and forgetting to change the name of the business.”
Before someone else added: “Don’t mean to be cruel, but how on earth did she get through the selection process to appear in the programme in the first place?!”
During last night’s episode, the business tycoon Lord Sugar was so frustrated by her defiant attitude he said it felt like “banging his head up against a brick wall.”
Insisting her advert was “terrible” and “half-baked”, Noor was fired without even having the option to bring any of her fellow teammates back to the boardroom in a shock result.
Noor also failed to appear on last night’s edition of You’re Fired which sparked concern amng fans.
However, a spokesperson for The Apprentice said: “Noor declined the opportunity to appear on this week’s episode of The Apprentice: You’re Fired! and we respect her decision.”
Who is left in The Apprentice?
Those lucky enough to be still in with a chance of winning the £250K investment into their business are:
- Flo Edwards, recruitment consultant
- Foluso Falade, project manager
- Maura Rath, yoga company owner
- Dr Paul Midha, dental group owner
- Phil Turner, pie company owner
- Rachel Woolford, boutique fitness studio owner
- Raj Chohan, mortgage broker
- Steve Darken, management consultant
- Tre Lowe, music and wellness entrepreneur
The candidates who have been fired so far on series 18 are:
- Noor Bouziane, sales executive – WEEK EIGHT
- Virdi Singh Mazaria, music producer – WEEK SEVEN
- Sam Saadet, pre and post-natal fitness coach – WEEK SIX
- Onyeka Nweze, chartered company secretary – WEEK FIVE
- Jack Davies, recruitment director – WEEK FOUR
- Amina Khan, pharmacist and business owner – WEEK FOUR
- Dr Asif Munaf, wellness brand owner – WEEK THREE
- Paul Bowen, pie company director – WEEK TWO
- Oliver Medforth, sales executive – WEEK ONE