Generative UI and Outcome-Oriented Design

Summary: GenUI promises highly personalized interfaces — a move from designing for many to tailoring for the individual.

In the future, generative UI will dynamically create customized user interfaces in real-time. This shift will force an outcome-oriented design approach where designers prioritize user goals and define constraints (for AI to operate within), rather than design discrete interface elements.

Defining Generative UI

Within the past year, the design community has begun discussing how generative user interfaces could impact our field.

A generative UI (genUI) is a user interface that is dynamically generated in real time by artificial intelligence to provide an experience customized to fit the user’s needs and context.