Google Fitbit’s big week demonstra— seriously, where is the dark theme

Fitbit has had a number of back-to-back announcements and changes in recent weeks. I don’t think it was particularly planned to be that away, but the flurry of activity is more promising than not. It starts with a “Google Fitbit” name that cements how the brand is firmly a part of Google, just like “Google Nest.” If Google Fitbit was always the plan, they should have really done that from the start instead of picking a “Fitbit by Google” stopgap that was shown to people for sometime on product packaging and marketing.