Your brain can reveal whether you’re right-wing – and three other things it tells us about your politics

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A few years ago, the leader of Mexico's PRI party told the New York Times that he would "stick to proven campaign tools, like polls and political intuition," and rely on "the old-fashioned way" to win the country's elections to win. election.

His party had been caught using neuroscience to gauge voters' opinions about their candidate for president, and the party was embarrassed. Subsequently, we know from other sources that the party continued to use neuroscientific techniques. Someone even described their approach as "the new way to win elections."

The approach ...