Crocs Reveals New Collaboration With Froot Loops and Frosted Flakes

Crocs is releasing new cereal-inspired versions of its classic clog silhouettes, unveiling two new shoes to be released on June 15.

Froot Loops and Frosted Flakes cereal mascots have been reimagined into Crocs, retaining the cereal brand’s vibrant color palettes and well-loved phrases. The new shoes come in two distinct styles: a Froot Loops reimagining of the Crocs Classic Clog and a Frosted Flakes update to the Crocs Cozy Sandal. Both pairs will retail for $70.

The Froot Loops x Crocs Classic Clog has a rainbow body with a blue base and has molded Tucan Sam character details like a tucan wing on the heel strap and eyes on the body. The footbed of the shoe is stamped with the Froot Loops logo.

The Frosted Flakes x Crocs Cozzzy Sandal has their traditional cozy sandal silhouette — akin to Birkenstock’s well-known shape — and features a dark blue body with a fuzzy, orange terry cloth liner inside the sandal. The shoe has a two-strap upper, one of which has Tony the Tiger’s red bandana attached. 

No pair of Crocs is complete without the brand’s infamous charms or Jibbitz. Both pairs of shoes in the new collection come with custom Jibbitz designed with each cereal brand in mind. The Foot Loops x Crocs Classic Clog comes with four new charms exclusive to the launch including a bowl of Froot Loops and a “Follow Your Nose” charm. The Frosted Flakes x Crocs Cozzzy Sandal comes with two themed charms: a Frosted Flakes logo and a “They’re Gr-r-great” charm. 

The Crocs x Froot Loops and Crocs x Frosted Flakes shoes will retail for $70 each. The new releases will be available on Crocs.com and in Crocs stores starting June 15.