Bradley’s Jewellers partners with Castle Howard for new Spring range
Bradley’s Jewellers York has extended its partnership with North Yorkshire-based stately home Castle Howard as it secured a prime position in its Courtyard Window just in time for its reopening.
The extensive jewellery display includes “best-selling” pieces from Bradley’s Jewellers York’s existing collections and exclusive creations that have been produced solely for Castle Howard and its springtime visitors.
Highlights include new additions to the popular York Daffodil collection, such as pendants, earrings, brooches, bangles and charm bracelets crafted in sterling silver and set with yellow sapphires and citrines, plus the Cultured Pearl collection of pendants, stud earrings and drop earrings.
Visitors can shop a wider product assortment in the House Gift Shop, where Bradley’s Jewellers York has a dedicated fine jewellery concession, and in the Farm Shop, where a smaller number of pieces are presented to the public.
Examples include the Bradley’s Jewellers x Castle Howard Collection, incorporating a miniature Castle Howard House charm in sterling silver and a chrome-plated pocket watch stamped with the Castle Howard lion logo. Guests can also shop a series of ‘Best of British’ charms, dubbed ‘Charmed at Castle Howard’, featuring a coronation crown, guardsman, coronation carriage, York Rose and a watering can that opens to reveal a daffodil in bloom.
The Castle Howard Courtyard Window marks the first time that Bradley’s Jewellers York has formally unveiled its Arts and Crafts Collection to the public. This British-made and entirely bespoke range was soft-launched in October 2023 and has now been updated with Arts and Crafts Daffodil and Arts and Crafts Daisy additions that are exclusive to Castle Howard for Spring 2024.
The collection draws inspiration from the British Arts and Crafts movement and the recognisable floral prints of William Morris (1834-1896), who had a special connection to Castle Howard.
The Arts and Crafts Daisy capsule collection, including a sterling silver pendant, earrings, brooch, charm bracelet and signet ring, draws inspiration from original daisy-printed wallpaper that decorates Castle Howard, specifically in the old schoolhouse building.
Elsewhere, a sterling silver Arts and Crafts Daffodil pendant and pin can be purchased alongside 9ct yellow gold versions for a luxurious take on Castle Howard’s iconic spring bloom.
Kay Bradley, owner of Bradley’s Jewellers, said: “When the opportunity arose to transform the Courtyard Window, I simply couldn’t resist the chance! It is positioned along a main entrance route, close to the Farm Shop, coffee shop and restaurant, which means plenty of passersby. I am excited for people to see the exclusive designs we have created for Castle Howard, notably the Arts and Crafts Daisy collection that’s inspired by William Morris.
“Castle Howard has been a wonderful support to my independent fine jewellery business in recent years, so it is a privilege to bring a splash of springtime yellow and green to its beautiful Courtyard Window. Many of the pieces presented over the next few weeks are exclusive to Castle Howard and have been created with the venue’s history and style in mind. With more events on the horizon too, this is a great example of local businesses working collaboratively to put the spotlight on our great region. It’s very in-keeping with the Yorkshire spirit.”