Erling Haaland makes major business investment in favourite hair band as he eyes future after football
MANCHESTER CITY superstar Erling Haaland has become the minority owner of his favourite hair band company.
Haaland has bought a minority stake in Oslo hair accessories company Bon Dep after spending the last few years wearing the brand’s signature “Kknekki” hair tie.
The star striker’s man-bun phenomenon has boosted sales in various European countries, such as Germany, Sweden, Denmark, the Netherlands, Belgium and France, according to the company.
Haaland said: “I’m proud to become a shareholder in Bon Dep. Kknekki has been my go-to hair tie for years, and it is undoubtedly the best in the world.”
Bon Dep founder and CEO Vibeke Gronseth welcomed the Norway international on board and opened up on the company’s ambitions.
Gronseth added: “The primary purpose of bringing Haaland on board is to collaborate in scaling Kknekki further across Europe and the rest of the world.
“Haaland and his team have a long-term perspective that is crucial as we expand Bon Dep into new markets.
“The success of Kknekki, also known as the world’s best hair tie, has demonstrated what we can achieve.”
Haaland is currently enjoying a stunning career that promises to reach greater heights in the next few years.
But the 23-year-old is already preparing for life after football with new investments.
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At the same time the ex-Borussia Dortmund star continues to dominate in the Premier League.
Haaland has amassed a staggering 31 goals and six assists in 38 appearances this season alone.
And the forward is now looking to replicate City‘s stunning Treble triumph from last season in the Premier League, FA Cup and Champions League.