Apple fans may already be moving on from the Vision Pro
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- People are already losing interest in Apple's Vision Pro, according to Bloomberg.
- Apple's $3,500 virtual reality device is a niche device that has drawn mixed reviews.
- Despite an initial sales surge, the device has been criticized for its impracticality.
Some tech devotees are already losing interest in Apple's Vision Pro just months after the futuristic headset hit the market.
The long-awaited virtual reality device prompted long lines at Apple stores and an initial surge in sales back in February, but the early buzz around the accessory has quickly waned, Bloomberg's Mark Gurman reported Sunday.
That's bad news for Apple, which spent eight years and billions of dollars creating the Vision Pro. The device boasts a hefty $3,500 price tag, making it a certified specialty item and keeping it out of reach for many of Apple's typical customers.
The Vision Pro is unlikely to make the company any real money for years still to come, according to Gurman. And the number of people seeking demos for the device has dipped since February, according to Gurman.
Apple did not immediately respond to a request for comment from Business Insider.
The device sold 180,000 units alone during a January preorder weekend.
Apple has seemingly responded to the growing disinterest by boosting marketing around the device, evidenced by the Vision Pro's prime placement on the company's website.
Reddit forums dedicated to the device include frustrated users complaining the device is impractical in everyday life and uncomfortable to wear. The Vision Pro requires its wearer to attach a battery, start the device, and move through its interface each use.
Virtual reality devices in the past have faced similar struggles in keeping buyers interested and engaged after the novelty wears off, Gurman said.
Business Insider's Jordan Hart foresaw some of those issues back in February, writing that she was running out of reasons to wear the Vision Pro after just one week. Gurman shared a similar sentiment, saying he's gone from wearing it regularly to just once or twice a week because it's "too cumbersome to use on a daily basis."
The reported decreased interest in Apple's shiniest new toy comes as the company juggles a multitude of other setbacks and struggles, including faltering revenue sources and regulatory skepticism.