Meta AI is a serious ChatGPT rival. But it could be so much more

Facebook, WhatsApp, Instagram, and Messenger’s new built-in AI chatbot does little to unlock new experiences that are specific to those apps.

Many companies dream of dominating the era of artificial intelligence. But hardly any can flip a switch and instantly put their AI in front of the eyeballs of a meaningful percentage of humanity. One of the few that can is Meta, which reaches nearly 4 billion people a month via Facebook, WhatsApp, Instagram, and Messenger.