Kim Kardashian, Jay-Z, and Justin Bieber have all been spotted with the truck in recent months. In March, Steve Aoki joined the ranks of owners, posting an enthusiastic video that was later re-shared by Elon Musk.
And "American Idol" judge Katy Perry posted about receiving her own Cybertruck delivery Tuesday.
Despite the hype, some experts have questioned if the spottings are just a grand marketing plan orchestrated by Tesla after it launched the vehicle in late 2023. Either way, the high-profile endorsements appear to be working in the EV company's favor.
"It's got this image of a must," Winston Chesterfield, the founder of Barton, a London consulting firm focused on the wealthy, previously told Business Insider. "If you are a high-end person that wants to be seen around, you have to have the Cybertruck."
Kim KardashianKim Kardashian appears to own a Cybertruck.
Getty Images for Fontainebleau Las Vegas
Kardashian was one of the first celebs to publicly show off the truck.
Justin and Hailey Bieber Hailey and Justin Bieber attend the 2024 Super Bowl.
PATRICK T. FALLON/AFP via Getty Images
Justin Bieber and his wife, Hailey Bieber, have been spotted driving Tesla's new vehicle to church.
In images circulating online, the pair can be seen through the windows and climbing out of the pickup in a series of snaps.
Jay-ZJay-Z.
"Hart to Heart"/Peacock
Music superstars Jay-Z and Beyoncé also appear to have received a Cybertruck, which they quickly wrapped in matte black. The makeover even received Tesla CEO Elon Musk's seal of approval.
Steve AokiSteve Aoki.
Axelle/Bauer-Griffin / Contributor / Getty Images
A video posted by Musk in March showed that Steve Aoki received a Foundation Series Cybertruck.
Aoki gushed over the size of the truck in the video, calling it a "Cyberbeast."
Bad BunnyBad Bunny.
Getty/Amy Sussman
In late February, Bad Bunny was spotted pulling up to the Utah leg of his tour in a Tesla Cybertruck.
Pharrell WilliamsPharrell Williams in a Cybertruck.
Roxana Gonzalez
In early January, Pharrell Williams was photographed trying to park the truck in downtown Miami.
Williams, who appeared to be trying to parallel park the vehicle, ultimately had to leave it in the street after his failed attempt, a witness said.
Theo VonTheo Von.
Chris Unger/Zuffa LLC via Getty Images
Stand-up comedian and podcaster Theo Von was spotted driving his Cybertruck as he pulled up to a stop sign.
The host of the "This Past Weekend" podcast was filmed through the truck's windows in a video that made the rounds on social media.
NBA star Anthony EdwardsAnthony Edwards, 22, could be the youngest celeb with a Cybertruck.
David Zalubowski/AP Photo
The Minnesota Timberwolves star was filmed pulling up to an NBA game in his Cybertruck.
Katy PerryAs the season finale of "American Idol" approaches, Katy Perry showed off her judging outfit and her new vehicle.
Monica Schipper/Getty Images
In a post on X, the "American Idol" judge posed in front of her Cybertruck and thanked Musk for the delivery.
"Looks good," the Tesla CEO replied.
Jason KelceThe former NFL star has been seen by Philadelphia residents in his Cybertruck on the highway.
Lauren Leigh Bacho/Getty Images
Philadelphia residents have reported seeing retired Eagles player Jason Kelce driving around the city in his Cybertruck. The former athlete also appeared in a video where he pointed out the decal stickers on the back.
Kanye WestYe and Musk have had their ups and downs over the years.
Bellocqimages/Bauer-Griffin/Getty Images
Ye and his wife Bianca Censori were spotted in April being driven around Los Angeles in a Cybertruck. It's unclear if the vehicle belongs to the rap mogul, but West and Musk have had a hot-and-cold friendship over the years.
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