Disney is getting in on the tween skincare craze

Bubble, a skincare brand with a cult following among Gen Alpha, is partnering with Disney on two skincare kits aimed at tweens.

Today’s tweens, as you may have heard, are crazy about skincare. Hoards of 8- to 12-year-olds are flooding Sephora en masse. And despite the fact that their skin is as dewy and pore-free as it will ever be in their lifetimes, brands and influencers have somehow convinced these children that they need nine-step skincare regimes.