The exact date Sainsbury’s half price Heinz deal kicks off – and shoppers are already chomping at the bit
WE’RE all looking for ways to save money on our food shops in the current climate.
So it’s little wonder shoppers have been chomping at the bit waiting for Sainsbury’s to launch their half price Heinz deal.
And the beginning of May also marked the deal kicking off, with a huge range of Heinz products slashed to half the price with a Nectar card.
Standout products include the classic tomato ketchup – with a 910g bottle down from £4.50 to £2.25 a bottle – and a 775g bottle of Seriously Good Mayonnaise for £1.70 instead of £3.40.
When do supermarkets put out yellow-sticker bargains?
The time supermarkets reduce their products vary across stores.
Here’s a rough supermarket-by-supermarket guide:
Aldi
Aldi uses a red sticker to show reductions on fresh products such as bread, meat, fruit and vegetables.
This is when they have reached the last day of shelf life.
Red stickered items are most commonly found at opening and closing times.
M&S
Reduction times can vary from store to store but is most likely to occur near closing time.
Asda
Asda told Which? that yellow stickers are applied twice a day – in the morning and evening.
Co-op
Co-op told The Sun its reduced-to-clear prices are generally applied about four hours before the store closes.
Lidl
Lidl has a similar procedure to Asda and Aldi with reductions twice a day.
However individual stores may opt to reduce prices throughout the day.
Morrisons
Shoppers online have said that Morrisons does the best bargains first thing in the morning.
However, the store told Which? that there are no specific times for yellow sticker price cuts.
Sainsbury’s
Sainsbury’s told The Sun it’s at the store manager’s discretion whether to offer discounts.
However, shoppers have reported that the best deals are in the evening from 6pm.
Tesco
Tesco has said there is no specific time for reduction, but again most people found that prices were reduced from 6pm.
Waitrose
As with most of the other stores, Waitrose shoppers have said the best reductions are found before closing.
However the store stated that there is no specific time for yellow stickers to be applied.
Even some of the more controversial Heinz sauces – such as smokey bacon or pickle flavoured ketchup – are in the deal, for £1.70 each down from £3.40.
There are cooking sauces to choose from as well, including the Tomato, Grana Padano and Mascarpone pasta sauce for £1.25, down from £2.50.
You can guarantee to whip up a delicious batch of bolognese on a budget too, with the 490g jar of tomato sauce for bolognese also down to £1.25.
The Heinz half price deal is running until 7th May, and is available in all supermarkets and online – excluding Locals stores.
There’s also a limit of six units per product, per person.
One person took to the Extreme Couponing and Bargains UK group on Facebook to alert savvy shoppers to the deal.
And people were quick to comment on the post, with one writing: “I need to stock up!”
“Always bean a good event,” another joked.
“I’ve been got few bits but salad cream’s not on offer, they’re still same price,” a third pointed out.
“I’ve been to sainsbury this morning, definitely not on tinned heinz stuff, the odd sauces are cheaper,” someone else wrote.
While another person shared an email they’d received from Heinz, saying that price reductions on certain Heinz products were also taking place in other supermarkets including Morrisons, Asda, Tesco, Waitrose and Lidl.
“So for your scrummiest, sauciest summer yet, get your order in now or head to your local store to restock your cupboards before you can dust your barbecue tongs off,” Heinz had written in the email.
Not everyone was on board with the deal though, with one person grumbling: “They can keep them for me, I’m not interested.
“I’ve found products equally as good for half the price.”
As another added: “They shouldn’t have put the prices up so high in the first place!”