The Wingstop No Flex Zone commercial has NBA fans cringing every time it shows up

Congratulations to Wingstop. The wings joint has every NBA fan (including The Ringer’s Bill Simmons) cringing every time their “No flex … zone!” ad comes up featuring the sounds of Rae Sremmurd.

The ad is simple: a family eating chicken and playing an intense game of Jenga. But it’s the soundtrack that has everyone making jokes on social media with the amount of times we’ve heard it (and will continue to hear it) during the postseason.

Thanks to Simmons, it’s now a meme of sorts after he talked about it on a recent podcast, so here’s a roundup of the reaction:

r/BillSimmons is re-apexing pic.twitter.com/9okNsY9LA9

— The r/BillSimmons Podcast (@rBillSimmonsPod) April 30, 2024

“Hit that pose, take that flick”
“No flex…ZONE”
“What a pro wants, what a pro needs”

me every time the playoffs go to commercials: pic.twitter.com/5fDQFOG7bh

— Shahbaz Khan (@ShahbazMKhan) April 30, 2024

“no flex … zone.” pic.twitter.com/es7XxWwSVQ

— Ashley Nicole Moss (@AshNicoleMoss) April 29, 2024

“Hit that pose, take that flick”
“No flex…ZONE”
“What a pro wants, what a pro needs”

me every time the playoffs go to commercials: pic.twitter.com/5fDQFOG7bh

— Shahbaz Khan (@ShahbazMKhan) April 30, 2024

Bill Simmons attempting to sing No Flex Zone. This is peak podcasting pic.twitter.com/ISZP4ztxze

— Jamal McMurray (@JamalMcMurrayy) April 29, 2024

What a pro wants, what a pro needs

No flex zone, no flex zone

NBA fans: pic.twitter.com/RPGUteksG1

— Kenny Morales (@KennyMoralesTV) April 30, 2024