I made £50k on my side hustle OVERNIGHT thanks to a single TikTok post & my business made £1.9 million last year
AN entrepreneur has revealed how he turned his small side hustle into a huge business that made £1.9 million last year alone.
Pascall Tolley, 33, has one viral TikTok video to thank for the windfall of £50,000 that came into his bank account.
The clip, which entrepreneur shared on social media, racked up an astonishing 7.9 million views in the past week.
In the video Pascall shared the secrets of his success, detailing how he turned a simple social media post into a cash bonanza.
His post, showcased his brand EasyTatt’s innovative and realistic semi-permanent tattoos resonated with millions around the world and generated a flood of inquiries from intrigued viewers.
“We literally cannot keep up with the number of comments,” he revealed.
The business came to fruition after Pascall’s life was forever changed by the untimely death of his brother in 2017, a tragedy that inspired him to create EasyTatt Ink co.
Struggling to find closure through a meaningful tattoo tribute, he envisioned a solution to test-drive tattoo ideas before committing to permanent ink.
Driven by his brother’s memory and fueled by entrepreneurial spirit, Tolley embarked on a relentless journey of research and development, overcoming obstacles in the tattoo industry to launch EasyTatt Ink Co.
The company specializes in producing non-permanent tattoos that allow users to experiment with designs, sizes, and placements—a revolutionary approach that has garnered widespread acclaim.
As EasyTatt gained momentum, Pascall faced a pivotal decision: to pursue his entrepreneurial dreams or continue his law career.
With unwavering determination, he chose the path of innovation, channelling his grief into building a business that empowers others to avoid tattoo regrets.
Reflecting on his journey, he shared, “I used the heartbreak and grief of losing my brother as fuel to ignite the pursuit of my dreams.
“Building my business became a source of solace amidst daily struggles, offering a sense of control in the face of profound loss.”
Today, EasyTatt stands as a testament to Tolley’s resilience and vision—an inspiring tale of turning personal tragedy into entrepreneurial triumph, one TikTok post at a time.
Here’s Pascall’s winning tips for creating a six-figure post:
Select a Trending Track
The entrepreneur emphasises the importance of choosing a popular and relevant music track for your TikTok video.
Trending songs can catch viewers’ attention and add to the overall appeal of the content.
“If people love the song, they’re likely to re-watch the video to hear it again.”
Size Matters
Keeping your TikTok video concise and to the point is crucial, according to Pascall.
He suggests focusing on key messages or visuals without dragging out the content.
Shorter attention grabbing videos tend to perform better on TikTok.
Create Content That Makes People Want to Watch It Again
Pascall advises creating captivating content that viewers will want to watch multiple times.
This could involve adding unexpected twists, humour, or visually appealing elements to keep audiences engaged.
Make It Shareable
Ensure your TikTok content has shareable qualities that prompt viewers to share it with their friends or followers.
This could be achieved through relatable or intriguing content that resonates with a wide audience.
Prompt Questions and Curiosity
Pascall’s viral video generated hundreds of questions about EasyTatt, indicating the effectiveness of prompting curiosity.
Encourage viewer interaction by raising questions or offering intriguing information that invites further engagement.
Side hustles in numbers
Based on new research from Finder, an estimated 22.8 million Brits are using side hustles to top up their income.
Among generation those aged 18-23 68 percent have a side hustle in 2024.
Those aged 24-42 aren’t far behind, with 65 per cent having an additional source of income.
Side hustles are less popular among older generations, with 40 percent of generation those aged 43-54 having one.
Whereas 23 percent of people aged 55-73 and just 7 per cent of those aged 74 and over are earning extra cash this way.