I tried everything from J.Lo's new skincare line — here's how the products stack up

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Jennifer Lopez joined the ranks of celebrity skincare brands with the official launch of JLo Beauty in 2022 — a project the singer said had been 20 years in the making.

The first collection included seven skincare products and introduced the JLo Beauty Olive Complex, an exclusive formula combining squalane, fermented oil, extra virgin oil, and leaf extract. The 51-year-old claims this concoction is the secret to her skin's youthful radiance, and according to Candace Marino, LA-based facialist and medical-grade aesthetician, it makes sense.

"The [JLo Beauty Olive Complex] addresses both hydration and moisture of the skin, thanks to olive oil, olive leaf extract, and squalane, which will hydrate, soften, and plump the skin," Marino tells Insider. Squalane is also a natural antioxidant, which Dr. Shari Sperling, DO, board-certified dermatologist, adds "helps reduce fine lines and wrinkles."

With price points ranging from $39 to $79, questions like "What's good?" and "What's worth it?" come to mind. I've tried multiple celebrity skincare brands, from Hailey Beiber's Rhode Skincare to Scarlett Johansson's The Outset, so I tested all of the products from J.Lo's namesake brand to find out if the brand can compete.

That Hit Single Gel Cream Cleanser

I've been using That Hit Single as part of my morning and nighttime skincare routines. It's a gel-cream cleanser with a thick consistency, and a little goes a long way. After a month's use, I'm maybe halfway through the 5-ounce tube.

Overall, it's a nice cleanser that I enjoy using, and I love that it helps my complexion to glow. However, the product's description claims that it "removes makeup with one wash" and that wasn't my experience. The cleanser did a great job of taking off foundation, concealer, and face powders in a single rinse, but I needed remover pads to take off the last of my eye makeup.

That JLo Glow Multitasking Serum

That JLo Glow is the hero product fans have all been waiting to try. It took two years and over 20 formulations to perfect the multitasking serum, and it's said to "visibly lift and tighten" your skin, improve the overall appearance, and boost luminosity for a gorgeous glow. 

The serum contains the JLo Beauty Olive Complex, a sugar-derived matrix, and yeast-derived ferments. It also consists of Japanese Rice Sake, an ingredient that chemist and Founder of Perfect Image David Petrillo tells Insider is known to brighten and plump the skin. The formula includes antioxidants to treat sun damage and aging agents, "as well as soothing ingredients that help reduce irritation," Petrillo adds.

The serum feels luxurious. It's cool on your skin and only takes a few seconds to absorb. When I applied a few pumps to my face and neck, I loved experiencing the burst of moisture that quenched my skin's thirst (especially in these dry months). And as described, it also tightened the skin a few seconds after the serum set and created a visible glow.

That Big Screen Broad Spectrum SPF 30 Moisturizer

In Lopez's video tutorial, she reveals that applying sunscreen every day has kept her skin protected and youthful (in addition to using olive oil, of course). This is why the brand's silky-smooth moisturizer, That Big Screen has SPF 30. 

Similar to the brand's cleanser, a little of this moisturizer goes a long way. It's incredibly airy, almost like a light hand cream, and creates the perfect canvas for makeup application. It's hydrating, but not saturating, and leaves your skin soft to the touch, thanks to the combination of hyaluronic acids, glycerin, and licorice root, all of which are key moisturizing and brightening ingredients, notes dermatologist Diane Madfes, MD, FAAD. 

That Blockbuster Wonder Cream

That Blockbuster Wonder Cream is a powerhouse for skin. It contains hyaluronic acid, which, Petrillo of Perfect Image explains, is a humectant that draws water into skin cells to give you a natural radiance, replenish health, and eliminate signs of dullness. The cream also contains peptides (aka amino acids) that support collagen production, tightening skin. 

Another standout ingredient is niacinamide, which is a water-soluble vitamin B3 that really tackles signs of aging, Petrillo tells Insider. It reduces the appearance of pores, addresses uneven skin tones and sun damage, brightens skin, reduces inflammation, and reduces the visible effects of environmental stressors and pollutants. The cream is one of my favorite products in the collection, and I'm so obsessed that I'd buy it in bulk.

That Fresh Take Eye Cream

I've yet to find an eye cream that can hold its own against my crow's feet, and it's too early to tell whether or not the JLo Beauty That Fresh Take Eye Cream will be the winner. But, according to cosmetic chemist and beauty expert Ginger King, this cream is well equipped to tackle signs of aging around the sensitive eye area. It contains peptides, which are great for anti-aging, and hyaluronic acid, which, King says, "will help with minimizing fine lines."

That Limitless Glow Multitasking Mask

This is a two-piece mask that separates horizontally near the nose. The two-piece design contours to the face better, offering a more targeted treatment than traditional face masks. It's designed to "visibly tighten and lift," hydrate, and brighten. 

The mask comes saturated in a serum that feels cool against the skin and consists of ingredients like the JLo Beauty Olive Complex, Japanese rice sake, honey extract, and a sugar-derived matrix. It's also designed with flaps that loop around your ears, so your face gets lifted with each treatment.

While I'm no stranger to the mask's ingredients, this particular mixture has an almost medicinal smell. After massaging in the excess serum, sensitive areas on my face felt a bit irritated. I liked that I only had to keep the mask on for 10 minutes, though. It did leave my skin looking brighter and my acne cleared up a bit after use.

It's a good mask, but at $18 each (or a box of three for $49) I would only purchase it for a nice self-care splurge once in a while. 

Bottom Line

JLo Beauty has launched a successful first collection, with a lot of great products fans are sure to love. I consider That JLo Glow multitasking serum, That Big Screen SPF 30 moisturizer, and That Blockbuster Wonder Cream as the top three items most worth the splurge, followed by the That Hit Single cleanser.

I didn't see enough results to determine the quality of That Fresh Take Eye Cream. As for the That Limitless Glow Multitasking Mask, I could take it or leave it.