How Hollywood’s Most Famous Moms Are Raking in Some $40K in Gifts for Mother’s Day

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Most of us know that with awards season comes over-the-top gifting to Hollywood’s most celebrated actors and recording artists. But as it turns out, celebs are low-key gifted with equally elaborate swag bags throughout the year, too. To wit, this Mother’s Day, some 25 of the most famous moms in Hollywood (including Blake Lively, Keke Palmer, Kaley Cuoco, Halle Bailey, Uzo Aduba, Ali Wong, Grace Gummer, Naomi Osaka, Meghan Trainor, Jennifer Garner, and Greta Gerwig) will be given a Ritz Carlton Reserve vacation in Baja, among other lavish gifts in a decadent, nearly $40,000 gift bag that rivals what Grammy nominees receive—no nomination required.

Just how does Distinctive Assets (the giving entity behind this gift bag and those given to Grammy and Academy Award nominees) select this exclusive group of moms selected to receive such swag? Surprisingly, the list isn’t determined by whoever has the most Instagram followers (sorry, Kylie) or even the biggest film of the season. Instead, the answer is far more practical: namely, who does brand founder Lash Fary consider a ‘cool mom’ who will also be in Los Angeles and easy to deliver the ample Olympia USA 8-pocket Rolling Duffel Bag filled with goods? (After all, months after this year’s Academy Awards ceremony, best actress nominee and Geman resident Sandra Hüller has yet to receive her Distinctive Assets gift bag, which is tied up in customs).

Read more at The Daily Beast.