Republican Jewish Coalition Unveils $50,000 Ad Buy to Woo Jewish Voters Ahead of 2024 Presidential Election

The Republican Jewish Coalition (RJC) will purchase $50,000 worth of digital ads in key battleground states with the purpose of targeting Jewish voters ahead of the 2024 US presidential election, according to a statement released by the group on Monday.

The RJC, an organization that seeks to build support for the Republican Party among Jewish voters, claimed it would release new ads underlining what it described as the deteriorating relationship between Israel and the United States during the Biden administration. The ads suggest that US President Joe Biden has undermined Israel’s military campaign in Gaza against Hamas, the Palestinian terror group that launched the ongoing war with its Oct. 7 massacre across southern Israel.

“As antisemitism spikes to record highs and America’s relationship with our ally Israel continues to reach new lows, the Jewish community is more energized than ever to turn the page from the failures, broken promises, and betrayals by Joe Biden,” RNC chair Norm Coleman and CEO Matt Brooks said in a statement.

The two ads will be deployed in states considered critical in the 2024 presidential election: Pennsylvania, Arizona, Georgia, Nevada, and Michigan. Both ads swipe at Biden over his decision to pause offensive arm shipments to Israel and suggest the president has “stabbed Israel in the back.” They also accuse Biden of not being “strong” enough to guarantee Israel’s security and urge voters to support Donald Trump, the presumptive Republican nominee for president.

“Biden is siding with Hamas, Iran, and Hezbollah over Israel at the most crucial time, a blunder of historic proportions that will lead to more death and destruction,” one of the ads says. 

Biden expressed strong support for Israel following the Oct. 7 onslaught, and since then the US has sent significant amounts of munitions to the Jewish state for its war effort against Hamas. In recent weeks, however, he has adopted a much more critical posture toward Jerusalem, culminating with his decision earlier this month to withhold sending certain weapons to Israel due to disagreements over Israeli military operations in Gaza.

In the months following Hamas’ Oct. 7 terror attacks on Israel, Republican politicians have attempted to capitalize on the growing tension between Democrats and Jewish voters. On May 9, Trump lambasted Jewish supporters of Biden.

“If you’re Jewish, and you vote for him, I say shame on you,” Trump said. 

Ammiel Hirsch, a rabbi of Stephen Wise Free Synagogue, penned a Wall Street Journal op-ed last week warning Democrats not to take Jewish voters for granted. 

“American Jews increasingly feel politically homeless. Liberal Jewish voters consider President Biden a longtime friend. At the same time, they are troubled by the growing influence of anti-Israel forces in the Democratic Party,” Hirsch wrote.

In his final statement before passing away earlier this year, former US Senator and Democratic Party vice presidential nominee Joe Lieberman similarly warned Democrats and Biden about the political danger of turning against Israel.

“We are here to say that you can no longer simply count on our vote just because Jews traditionally have voted Democratic. We are here to say you must earn our vote,” the joint statement read. “We want to continue to support Democratic candidates, but you need to know that if you abandon Israel in order to garner the support of anti-Israel extremists within the Democratic Party, it will be difficult for us to support Democrats who are on the ballot this November.”

Lieberman, an ardent supporter of Israel, was the first Jewish candidate on a major party presidential ticket in the US.

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