USTOA explores Portugal for its Out of Country Board Meeting

NEW YORK – The United States Tour Operators Association (USTOA) held its Out of Country Board Meeting in Portugal from April 14 to 21, 2024. A group of 23 senior executives representing USTOA tour operator members convened for an in-depth experience sponsored by Visit Portugal and co-hosted with Visit Center of Portugal. The visit was co-sponsored by Delta, TAP Air Portugal and United Airlines.

The week-long mission kicked off with a full day of business development meetings and roundtable discussions, followed by a buyers and suppliers marketplace hosted by Visit Portugal. Thirty-four local Portuguese suppliers from hotels to ground operators met one-on-one with attending tour operators to build and nurture meaningful partnerships.

“Visit Portugal and Visit Center of Portugal were stellar hosts who put together an enriching program for our tour operator members that included historic, cultural and natural experiences, along with opportunities to engage with members of the travel and tourism industry in meaningful ways,” said Terry Dale, president and CEO of USTOA.

Throughout the week, USTOA Active Member executives visited a number of historic and cultural cities and towns throughout Portugal from Lisbon to Alcobaça, Nazaré, Óbidos, Tomar, Fátima, Dão Wine Region, Santar, Viseu, Aveiro and Costa Nova.

USTOA Chairman Dana Santucci, executive vice president of EF Education First, said, “There are so many highlights from the week, especially the engaging discussions around sustainability, and the opportunities to foster new connections while exploring some of central Portugal’s breathtaking landscapes, historic sites, cultural wonders, and hidden treasures.”

Attendees explored Portugal with a schedule of activities including visiting the UNESCO-listed Monastery of Alcobaça, wine tasting in the Dão Region’s vineyard gardens, a walking tour of Aveiro, and much more.

“The 2024 USTOA Out of Country Meeting event held in Portugal represents a pivotal moment for Visit Portugal to showcase the diverse and rich offerings of our country, especially in the Center of Portugal,” stated Carlos Abade, president of Visit Portugal. “By hosting this influential gathering, we aimed not only to strengthen our connections with major US tour operators but also to illuminate the unique opportunities that our local suppliers presented. Through such partnerships, we are crafting a more dynamic and inclusive narrative for Portugal’s tourism, ensuring that every visitor can enjoy a truly authentic and memorable experience.”

Raul Almeida, president of Center of Portugal Tourism Board added, “This collaboration with USTOA is a testament to our commitment to showcasing the diverse offerings of the Center of Portugal. By inviting tour operators to experience our region firsthand, we aim to inspire them to broaden their portfolios, offering travelers an opportunity to immerse themselves in the authentic soul of Portugal.”

Almeida continued, “The meeting not only fostered meaningful connections between tour operators and local businesses but also sparked dialogue on sustainable tourism practices and community engagement initiatives. Through collaborative efforts, we aim to preserve the integrity of our region while providing enriching experiences for visitors.”

Dale concluded, “A special thank you to our hosts and sponsors in Portugal who each played a significant role in creating a memorable itinerary for our tour operator members. We are confident our time here will yield both short- and long-term results.”promote Peru as a tourist destination in Brazil, Chile, Colombia, Spain, the United States and Mexico. These markets accounted for 61% of the total international arrivals to Peru in 2023.

As part of the strategic alliance with LATAM Airlines, which will be in effect until June of this year, digital advertising campaigns are being deployed in the mentioned countries highlighting the tourist attractions of Áncash, Arequipa, Cusco, La Libertad, Lima, Loreto and Piura. Additionally, Chile and the United States, currently the main source countries of international tourists to Peru, will also feature outdoor advertising on screens and digital supports.

The strategic alliance aims to achieve competitive advantages by developing joint advertising activities to promote and market Peru as a tourist destination based on a diversified offer of airfares, enhancing international air connectivity to the country and strengthening its image and positioning abroad.

LATAM Airlines has solid connectivity with Peru from the international markets that are part of the strategic alliance. Specifically, from Brazil, Chile, Colombia, Spain, the United States and Mexico, it operates a total of 17 direct routes and 205 weekly flights. The airline offers various options for travelers wishing to explore Peruvian tourist destinations, facilitating access for visitors from different regions of the world.

It is important to note that LATAM Airlines represents 52% of the seat capacity available for international passengers to Peru, making it the airline with the largest market share in the country.

The markets involved in the campaign are of great relevance for Peru. Chile is the foremost source of international tourists to the country. In 2023, a total of 2,524,658 international tourists arrived, of which 593,773 were Chilean travelers. The United States is the second largest source of tourists, with a total of 490,332 American travelers arriving last year. Colombia, Brazil, Spain, and Mexico also constitute the countries with the highest flow of arrivals to Peru.

The article USTOA explores Portugal for its Out of Country Board Meeting first appeared in TravelDailyNews International.