Wholesale Strategies: Insights from Matt Powell on Brands in Wholesale, Like Columbia, Salomon, and Blundstone
The U.S. outdoor recreation market continues to expand, engaging a large portion of the population in diverse activities. With consumer spending on hiking, running and other recreational activities topping $550 billion in 2023, there’s significant potential for brands operating in brick-and-mortar stores to tap into this growing interest. To harness this potential, understanding the latest retail strategies and trends is crucial.
Join an Exclusive Fireside Chat with Matt Powell
To learn how to enhance your brand’s strategy, join ENDVR for a fireside chat on May 30th at 2pm EST. The session features Matt Powell, a distinguished leader with over 50 years of retail industry experience, with a focus on the sporting goods sector for more than two decades. As a former leading Sports Industry Analyst at The NPD Group, now known as Circana, Powell is renowned for his profound insights into the athletic shoes and sporting goods sector. With a LinkedIn profile among the top one percent most viewed, Powell is a trusted authority in the sports industry, often advising senior executives on market and consumer trends. Matt is also known for his “Sneakernomics” blog on Forbes. Matt, along with Steve Gendron, co-founder of ENDVR, will share effective DTC and wholesale strategies that can elevate your brand in today’s competitive market. This webinar is designed for brand leaders looking to strategically capitalize on the expanding outdoor market. Secure your spot today to gain actionable insights from one of the industry’s most respected figures.
Bridging Insights and Strategy:
As we delve deeper into the market’s complexities in our webinar, it’s also crucial to understand the broader industry trends that will shape the future of retail. Our upcoming market overview and the detailed strategic guide, Industry Insights for Brands: 3 Key Strategies to Maximize Your Brand’s Wholesale Channels in 2024, provide a comprehensive backdrop to the topics discussed in the webinar, offering further enrichment and practical applications for your brand.
The outdoor equipment market remains strong, generating $4 billion in 2023 with expectations to rise to $5 billion by 2028. This robust market foundation underscores a critical opportunity for brands to optimize their wholesale strategies. With summer approaching and physical retail projected to make up 85% of total sales in 2024, it’s essential to consider how your brand is preparing retail staff to strengthen customer connections and increase revenue.
Maximizing in-store sales requires targeted strategies to empower sales teams. Here are three proven strategies leading brands, like Columbia, Salomon and Blundstone are using to drive in-store sales:
- Enhance Brand Sales Through Education: 94% of retail staff achieve higher sales with better product knowledge.
- Increase Brand Loyalty: 73% of consumers crave engaging experiences—discover how empowering retail staff can amplify brand loyalty.
- Embrace Digital Tools: Learn how to smartly invest in retail sales enablement platforms, like ENDVR to drive brand sales in your wholesale channels.
Brands like Salomon, Columbia, and Blundstone are utilizing ENDVR, a retail sales enablement platform, to enhance their sales strategies in wholesale channels. Their effective use of this technology demonstrates how integrating innovative tools can cost-effectively assist brands in driving sales and improving sell-through in physical retail spaces.
Download the full report “Industry Insights for Brands: 3 Key Strategies to Maximize Your Brand’s Wholesale Channels in 2024” to discover how your brand can uncover insights that demonstrate how digital education, brand loyalty, and digital tools drive a brand’s wholesale revenue.
For more information on how ENDVR’s retail sales enablement platform is helping brands drive sales and improve sell-through in physical stores, visit ENDVR.io.