Nike is showing love to the City of Brother Love with a Dunk Low made just for Philadelphia.
The Nike Dunk Low “Philly” is a fully local affair, as it was made in collaboration with local boutiques Lapstone & Hammer and Crème. The Philadelphia Phillies revealed the sneaker Wednesday by having their beloved mascot, the Philly Phanatic, wear custom version of the shoe. Multiple Phillies players also showed up to the game rocking the kicks.
Detailing on the “Philly Dunk” includes splotched grey suede overlays sitting above a white leather base. Rainbow trim is used for the collar, and the effect repeats for a “Philly” wordmark on the mustache and a special tongue tag. Fat laces appear in a shade of green similar to that of the Philadelphia Eagles and are printed with GPS coordinates for the city while hosting yellow tips. The silver Swoosh appears to be reflective, and its appearance on the medial side has the effect of looking like it’s been worn off to reveal a rainbow pattern.
The Dunk Low “Philly” is Nike’s second localized sneaker release of the year, following an Atlanta-edition of the Air Max 95 that released in April. The latter shoe was made for the city’s 404, which celebrates Atlanta’s creative culture and is named for its area code. Local boutiques A Ma Maniére, Wish ATL, Walter’s and Soleplay all collaborated on the design, which was inspired by a phoenix with shades of orange and grey mixed with grey. A special Phoenix logo was also created for the reflective heel.
The Nike Dunk Low “Philly” will release May 30 exclusively through Philadelphia retailers including Lapstone & Hammer, Crème and the Phillies stadium store. Pricing has not yet been confirmed.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
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