A former Netflix and Uber exec's next move? Joining 'The Real Housewives of Beverly Hills'

• Bozoma Saint John is joining the cast of "The Real Housewives of Beverly Hills" season 14.
• Saint John is a former chief marketing officer for companies like Uber and Endeavor. 
• She's also known for having a strong personal brand — something that will serve her well on "RHOBH."

If you have a successful and storied career as a marketing exec at companies like Uber, Endeavor, and Netflix, your next step could be joining the cast of one of the most famous reality TV franchises of all time.

Or at least, that's the case for legendary marketing exec Bozoma "Boz" Saint John. Bravo announced on Wednesday that Saint John would join the cast of season 14 of "The Real Housewives of Beverly Hills" alongside returning cast members Garcelle Beauvais, Erika Jayne, Dorit Kemsley, Kyle Richards, and Sutton Stracke.

Saint John most recently served as Netflix's chief marketing officer from 2020 to 2022. Prior to that, she was Endeavor's chief marketing officer, Uber's chief brand officer, Apple Music & iTunes' head of global consumer marketing, and the head of music and entertainment marketing at PepsiCo, where she previously worked as a senior marketing manager. That résumé earned her a spot in the Marketing Hall of Fame in 2022.

Saint John's personal brand is just as strong as her track record as a CMO. In 2016, she won over attendees while representing Apple at the Worldwide Developers Conference, getting the audience to rap along to "Rapper's Delight" by The Sugarhill Gang. After departing Netflix in 2022, Saint John published a memoir titled "The Urgent Life: My Story of Love, Loss, and Survival" in which she processes the 2013 death of her husband, Peter Saint John. She also curated a course titled "The Badass Workshop," based on lessons from her personal life.

"There's a BADASS in the HOUSE!" Saint John wrote in an Instagram post announcing her casting.

Saint John grew up in Ghana until the age of 12 when she moved to Colorado Springs with her family. She had two children with her husband Peter prior to his death in 2013: Eve, who was born prematurely and died, and Lael, who's now 14 years old.

Saint John isn't the first business star to debut on a "Real Housewives" series. Former J. Crew exec Jenna Lyons joined the New York branch of the franchise in its 14th season, which aired in 2023.