Election 2024: the stakes are higher than they appear, so quality information is essential

With the UK heading for an election on July 4, it can feel like the result is pre-ordained. Labour has maintained a decisive poll lead for over a year and nothing Rishi Sunak does appears to shift the dial.

But below the surface, much remains at stake in this six-week campaign.

For a start, there is no possible result in this contest that couldn't be described as monumental. Should Keir Starmer win, he wo